The Logo Maker is 100% client-side. Your logo is represented as a JavaScript document — a list of layers with positions, sizes, colours and text — that a pure engine serialises to an SVG string; that same SVG drives the live preview and the SVG download, and it is drawn onto an in-memory <canvas> to produce the PNG. Nothing about the document is transmitted: there is no upload endpoint, no server-side image generation, and no external stock-photo or AI logo service in the loop. The single, optional network use is loading a Google font you choose from the dropdown, purely so the on-screen preview and the exported PNG show that font’s real shapes; only the font family name is requested (as with any webfont), never your design. Prefer zero network requests? Choose one of the system fonts. The tool works offline once cached and discards everything when you close the tab.

SVG is a vector format: it stays razor-sharp at any size, from a 16px favicon to a large-format print, so it is the best master to keep and the format most design tools can re-open and refine. Choose SVG for that scalability and editability. PNG is a fixed-resolution raster: convenient because it drops straight into documents, slide decks, social profiles and apps that don’t accept SVG, and it preserves transparency when your artboard background is set to transparent. Because a PNG has a set pixel count, export a size that comfortably exceeds where you’ll use it — 256–512px for on-screen avatars, 1024–2048px for print or high-DPI displays. This tool renders the PNG from the very same SVG on an in-canvas draw, so the two always match; note that the SVG references fonts by name, so for maximum portability of the SVG itself you may want to convert text to outlines in a dedicated vector editor.

To keep your text editable, the Logo Maker writes each text layer into the SVG as real text with a font-family reference — it does not bundle a font parser to trace the letters into vector paths. That means the SVG looks exactly right anywhere the referenced font is installed, and the PNG export always looks right because it is rasterised in your browser using the font it has loaded (we wait for a chosen Google font before rendering the PNG). But if you open the SVG on a device that lacks the font, the browser or app substitutes a fallback and the wordmark shifts. The fix for a truly portable SVG is to open it in a vector editor (such as Inkscape or Illustrator) and “convert text to outlines / paths”, which freezes the letter shapes into vectors independent of any installed font. If you only need a picture, the PNG sidesteps this entirely.

By design this is a hands-on vector editor: it does not invent a brand mark with AI, and it deliberately avoids any external stock-imagery service so that nothing needs to leave your browser. Instead you start from one of six templates and shape it with a curated library of geometric, recolourable inline-SVG icons, editable text and basic shapes. The trade-off is honest: the icon set is finite (not a stock marketplace), and originality comes from how you combine and customise elements rather than from a generator. For a logo you intend to trademark or use as a primary brand identity, treat this as a fast drafting and iteration tool, then have a designer refine it and run the appropriate trademark checks — good logo practice still favours simplicity, a limited palette and legibility at small sizes and in monochrome.