An Etsy LISTING photo is best at 2000×2000 pixels, a 1:1 SQUARE, and that is what this preset targets in 2026. Etsy recommends listing photos be at least 2000 px on the shortest side, and it moved its search and grid thumbnails to a square crop after finding that buyers are more likely to purchase from square photos. The absolute minimum is 1000 px on the shortest side, but anything under 2000 px looks soft and can be blocked from Etsy’s zoom feature, which only turns on when a photo is large and sharp (about 2000 px shortest side at 72 PPI). A horizontal 4:3 landscape (roughly 2700×2025 or 3000×2250) is also accepted, but because the first photo becomes the centre-cropped search thumbnail you should keep the product in the central ~70% of the frame. You can add up to 10 photos per listing. Export JPEG for photos, ideally 1–2 MB. This tool has a one-tap Etsy listing preset that exports at exactly 2000×2000 with a live square preview, so you can frame the product before you download.

Two shop-branding surfaces have their own sizes. The SHOP ICON — the little logo shown beside your shop name — is 500×500 pixels, a 1:1 square, and Etsy displays it inside a CIRCLE, so the four corners are clipped and a logo or mark must be centred with roughly a 15% margin or it gets cut. The SHOP COVER / banner across the top of your shop home is 3360×840 pixels, a very wide 4:1 ratio; on phones and narrow windows Etsy trims it inward from the left and right edges, so treat the centre ~60% as the safe zone and keep text and your logo there. Export the icon and cover as PNG (crisp for text and logos, and it preserves transparency) or JPEG (for photographic banners), ideally around 1 MB. This tool has one-tap Etsy icon (500×500, with a circular preview) and cover (3360×840) presets that export at exactly those pixels so nothing important is cropped away.

Etsy’s click-to-zoom lets shoppers inspect a product up close, and it only turns on when your photo is big and sharp enough — roughly 2000 px on the shortest side at 72 PPI. If your image is small (under the 1000 px minimum) or looks blurry and pixelated, Etsy will not enable zoom for that listing, and buyers reading fine detail like stitching, grain or print quality lose confidence, which can lower conversion. That is exactly why this preset targets a full 2000×2000 and uses pica’s Lanczos filter to downscale a large source cleanly rather than the browser’s softer default. Start from the highest-resolution photo you have — at least 2000 px on the shortest side, ideally 3000 px — and export a crisp JPEG around 1–2 MB. The tool warns you if a chosen target would enlarge a small source, because upscaling cannot add the real detail Etsy’s zoom needs.

Nothing is uploaded. When you choose an image the tool creates a local object URL, decodes it, crops and composites it on an in-page canvas, and downscales it with pica — all on your device. There is no server, API, database or tracking anywhere in the processing path, so your image never leaves the browser. Object URLs are revoked when you reset or replace the image, the tool works offline once cached, and closing the tab discards everything. The only optional network use anywhere on the site is consent-gated advertising, which never sees your image. You then upload the finished 2000×2000 listing photo, 500×500 shop icon or 3360×840 cover to Etsy yourself, so an unpublished product photo or unreleased shop branding stays private until you post it.